Straat_Scraaps

Candy crush is coco melon for adults

¯\_(ツ)_/¯

Just ended a 6 month project and taking a quick spell to focus on publishing projects, fishing spot exploration and mental health malware removal.

That said, if you have something coming up, let’s chat.

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Ok now the newsletter part.

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I’ll start with something that is a genuine mix of “super cool” x “friend of strat_scraps” x “rabbit hole”

This project from Matt Klein is what I want from the internet. Awards for tiny independent internet pages/sites: The Tiny Awards.

even the art direction is flawless.

Vote here! .

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Here’s a book from 1938 on advertising ideas.

John Caples Advertising Ideas

148MB ∙ PDF file

Download

Download

It also satisfies my fascination with how well information was structured and communicated in books/manuals from this era.

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Some bangers as far as linked reading this week. Much of the newsletter will be sourced from somewhere within one of the following links…

• The Ecology of Attention

• Quantum Advertising — sure, if advertising is a science, its a quantum one… which cannot be truly measured.

• You are what you touch

• The interfaces with which we think (loong read)

• Western Music Isn’t what you think

• "The Ruffian Bookclub: Why everyone needs to know what everyone knows” — v relevant to the world of advertising/comms.

• Research as a leisure activity 💫🏆📌 every now and then you come across something that just clicks with how you think. 📌🏆💫

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Now that I’ve opened with some upbeat energy, let’s shift the mood right back..

Sometimes I have conversations about the state of the industry and everyone in it being bummed out.

Anytime I talk to someone within the ad industry, the conversation ultimately ends up talking about mutual disillusionment with the world of advertising overall.

In fact, everyone I talk to pretty consistently says everyone they talk to is disillusioned as well.

I had one of these conversations recently. Shout out to [redacted because you said “at my company and that felt not ideal to connect your name to. But thank you for the out of the blue check in and exchange.]

The Attention economy has gone from essay, to book, to accepted definition of how to think about our attention. This article (linked above) makes the case for thinking about it differently.

the difference being that this conversation ended in me furiously writing half thought after half thought in notes.

You can read those notes in full here. Screenshot of the first few pieces below:

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"Cultural historians rarely pay attention to water, but they really should"

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For no reason at all, I compiled my favorite stratscrap subject lines of the past year + …

You can see a longer list of favs here. Or the below for an abridged list.

padded value

Theseus' Strategy Ship

Is it possible to day dream with a phone in your pocket?

Fuck Henry Kissenger

Easier done than said.

taxidermy, but for thoughts.

Client reviews, but Lincoln Douglas debate.

The DMZ between art and commerce

Monkey Thought, Frog Speak

performative authority

thoughtful or full of thoughts?

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WEEKLY MONSTER

sometimes to practice painting/drawing, I’ll find an image on pinterest and copy it. this is loosely copied in pencil then i used a combo of acrylic paint and ink.