StratScraps_v93
taxidermy, but for thoughts.
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disillusionment is a positive when you consider its opposite. Who wants to be “illusioned?”
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A quote about research:
If your question is about what happens or why something happens, you are asking a qualitative question and need a qualitative method. If you want to know how much something happens, or how many of something there are, you need a quantitative method.
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From my wife:
This made me think of your industry, too. Feel like they hired a consultant agency to tell them what they wanted to hear, only to do the thing anyway when told it wasn’t a financially sound opportunity….
My reply:
Accurate on several levels. 100% spot on that they ignored the advice of the people they hired for advice.. but also shows the reason why consultancies are so antithetical to creative agencies –because the thing that will raise your profile (as a brand, country, person, etc) is rarely the “financially sound” thing to do. But you raise your profile to increase future dollars, not save current dollars.
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Netflix = do what the data dictates.
HBO = trust the artist
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I love the idea of “tiny tools”
https://everest-pipkin.com/teaching/tools.html
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(there are so many new things to read hidden from view because they are old).
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Share Findings on the Fly with Spontaneous Talks Frameworks
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Speaking of… An insight source I never see suggested:
news archives. What was in the news in the past is a good way to grasp what is going on in the world today. Is it a pattern that every generation has experienced? (Quiet quitting, lazy youth, etc), or something genuinely new that doesn’t seem noteworthy at face value (usually changes brought on my new technology)
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An ant mill is an observed phenomenon in which a group of army ants are separated from the main foraging party, lose the pheromone track and begin to follow one another, forming a continuously rotating circle, commonly known as a "death spiral" because the ants might eventually die of exhaustion
a common phenomenon in ad agencies.
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WEEKLY MONSTER
I made a phone charger
