StratScraps_v112
Is it possible to day dream with a phone in your pocket?
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Imagine hiring a construction company and not telling them what you’re building. Thats what the agency pitch process is.
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Speaking of halfway done and abandoned…
The biggest downside of freelance work is that there is no such thing as “un-resourced time”
Not being resourced is often seen as a bad thing – a sign that you’re not a first round pick, or that the agency is doing poorly.
But the reality is the agency model runs in cycles; there will always be "down time.”
So companies keep lean and beef up with freelance as needed.
Look, that currently works out great for me.
However I can’t help but wonder what it would look like if non-billable time was given more respect and value.
I share lots of random stuff I’ve made over the years;
All of it is a product of being at work without much to do.
The scrapbook, Creatives on Strategists, the ABCs, On Presentations, Chrome Dino Strategy Advice, Waves and Currents…. so much more.
…
I understand profit margins are already thin, so it’s a hard problem to solve.
But there has to be a way to capitalize on the value that comes out of smart, creative people with spare time.
I dunno, maybe that’s what a think tank is?
I’m still not really sure what they do.
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A FEW READS WORTH THE TIME;
THE ATLANTIC: Embrace the awkward silences
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VOX: The hidden force that shapes everything around us: Parking (I love this type of journalism)
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DOCUMENT JOURNAL: The internet didn’t kill counterculture—you just won’t find it on Instagram
(An important reminder)
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Vipul Shekhawat: GPT makes learning fun again.
an AI/ChatGPT related article that is refreshingly different (and reflects the overall perspective that I take around all this. .
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SMH.com: Why Time is a feminist Issue
It’s now how much time you have in aggregate – it’s how much space does your time have to unfold…
Not trying to equate the two, but this is the same core problem with asking for “more time” as a strategist… It’s not time you need – it’s space (large blocks of uninterrupted time).
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In software, it is commonly known that if the technology is free, you’re the product.
And they say data is the new oil or whatever.
If you stretched the metaphor to the ad/creative agency industry, the employee is the fuel.
You are burned for energy until all thats left is exhaust.
fun.
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𝕭𝖚𝖘𝖎𝖓𝖊𝖘𝖘 𝖏𝖘 𝖂𝖔𝖓 𝕿𝖍𝖗𝖔𝖚𝖌𝖍 𝕮𝖔𝖓𝖋𝖑𝖏𝖈𝖙
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Brands/Products/Advertising has to fit into the life juggling these types of questions.
Nobody is thinking about you.
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More Critchlow wisdom:
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Instead of the 4Cs… I want to start using the (CB)OH framework.
Getting rid of the alliteration to better enforce the order of operations.
Catgegory
» Brand
» Occasion
» Human.(stylized as (CB) because context could dictate that the Brand & team should be understood first, but in my experience that the less likely scenario)~~~~~
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This feels like a metaphor for so much at once.
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How to be wrong (RIP the Outline)
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WEEKLY MONSTER(s)
A couple new paintings:
