STRAT_SCRAPS_v113
Fuck Henry Kissenger
Why is this a full week late? Because I have a problem. Well, several, but in this case I’m referring to my compulsion to play with formats…
Here this week’s stratscraps as a weird web zine. (Canva trial is over, so hopefully that’s the end of that experiment. Also, RIP Vice)
01
Squad Wealth Research Paper
Authors Sam Hart, Toby Shorin, Laura Lotti
This is the kind if internet analysis I love.
Smart people using dumb words in a smart way.
Full disclosure I haven’t read the full thing yet. But some strong chaotic energy and a fun read so far;
02
For real, Henry Kissenger is responsible for an obscene amount of death. Fuck you and your 100th birthday.
03
04
Some designer tips that are wildly applicable to advertising, strategy, etc.
05
A random thought that occurred to me the other day:
Why don’t more categories have loss leader products?
Like ikea meatballs or costco pizza (is it always food?)
I’m sure there is a reason, and plenty of examples I’m not thinking of, but seems like it works real well for those two.
06
07
A quote that messed me up a little. (A big part of why I decided to go freelance)
What’s your “hours worked” to “hours of advertising produced” ratio?
- Steve Walls
08
THE NEATEST DIGITAL TOOL I’VE FOUND IN A WHILE:
It’s called heuristi.ca and it is a web diagram tool of sorts. I’ll just show what I made while playing around with it in the context of a project I’m working on:
Note, that as of the moment, it is a little buggy. Maybe one to watch rather than immediately implement.
09
A few things:
I love that it says “some” – super important to remember there are too many possible influencers to fit in a framework.
Stephen King (planner, not horror writer) had a sick, consistent visual style.
10
A Calculator to figure out “how much does this meeting cost?”
11
A signal of a bigger cultural shift IMO
12
More of the kind of internet I want more of:
Frog Chorus website; live site visitors are represented by a frog. You click to croak. (I’ll see ya’ll there)
13
THERE ARE SO MANY “TOOLS FOR THOUGHT” – WHAT DOES THAT SAY??
14
15
16
MIT x DROPBOX BLOG – DO STRANGERS MAKE BETTER COLLABORATORS? (Yes).
MUST READ IMO: “How to Exchange Critique”
17
But where did all the glitter go?
(a sentence from an article about how myspace created a whole generation of coders and all around a better internet.)
18
Don’t love typing this, but talking to Pi –an AI chatbot meant to be more emotional and empathetic– was weirdly pleasant
https://heypi.com/talk
19
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
20
Friendly reminder: Understanding the business problem > cultural relevance. Culture is an ingredient in the cake, understanding the business problem is the whole bakery.
WEEKLY MONSTER
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My grandmother is a gangster:
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I’m booked into June, but let’s talk.