I got my email back.
alex@stratscraps.com is how to reach me.
the other one will always work as well.
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I did lose so much though. Got me thinking about ownership. What it means to own something that isn’t a physical item. The entire premise of this newsletter is sharing scraps from my collection – in the hope that some of it is helpful/relevant/provoking to some of you some of the time. Thankfully I didn’t lose the collection (for the most part), but it encouraged me to start thinking about the next physical output. When you lose something you can hold, there is always a chance you might find it again.
Digital loss is forever.
Most likely, it will be a book of some sort about “What Creatives want from Strategy” (something like this, but with more data/synthesis, and easier to read).
On that note, if you haven’t done so already, please vote for the StratScraps Panel at next years SXSW.
Anyway – with “updates nobody asked for” and “shameless self promotion” out of the way, here’s Scraps:
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Here’s a Why is this interesting post dedicated to the topic.⚒︎
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Important read:
A stage of relished suffering.
Ed Tsue writes another important linkedin banger.
The truth is, no matter how stressful, disheartening, or unfair advertising can be, it's not a war, and we are not warriors. We're not curing cancer. We're not lifting heavy objects. No one dies due to a missed deadline.
On an average day, the people we're attempting to reach ignore our work.
On a good day, they might notice for a split second before moving on.
By any measure, advertising just isn't important.
Perhaps a capitalistic necessity, but more like industrial grease than high art.
It's a livelihood, not a spiritual journey.
Creating, placing, analyzing, reworking, selling, approving it is never worth suffering over. Never mind, relishing.
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cool:
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I started collecting frameworks in one place outside dropbox. Small at the moment, but sharing nonetheless.
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A few items that orbit a shared theme:
I propose we call this the Planner’s bias:
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Fundamentally related is why I am choosing to include something like this:
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Figuratively, this artist’s work is essentially most pitch decks.
“No Function, Just Form”: CXEMA by Artem Matyushkin (2020)
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via the ever prolific Praveen, now on substack.
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What a weird and hilarious way to communicate the size of something. I love it.
WEEKLY MONSTER
I've never followed an are.na channel so fast.