4 Comments

Do you have a link to "Scientific Diagrams that look like shit" post on reddit?

Expand full comment

You can disregard... I was looking for the study it came from... link here in case you want! https://www.cell.com/action/showPdf?pii=S2589-0042%2820%2930619-2

Expand full comment

Hi Alex, which book is Table 9.3.1 on Powerful Insights from? Thank you!

Expand full comment
author

Hey Sara, tbh I'm not sure– I grabbed it from my "strat screenshots" folder but looks like it's probably from JWT's Engagement Guide? http://account-planning-confessions.blogspot.com/2013/10/consumer-insight-cultural-vs-human-truth.html

Expand full comment