We are indeed paid for results, and that is exactly why no advertiser could give a fuck about misinformation, bad quality content or shitty UX as long as they get their sales number.
its a matter of economics after all, if it is a shitty thing to do but the equation ends up in your favor, then that's it.
Most people won't accept it or agree openly about it, although its true.
Agreed. But it doesn't seem to feel like it. Ignoring the moral mud pit of misinformation against competition, we are theoretically hired because we know how to sell. Win hearts and minds and all that. But when was the last time a client told you "It's your call, this is your area of expertise after all?" – We're hired for our thinking but only used for our time.
We are indeed paid for results, and that is exactly why no advertiser could give a fuck about misinformation, bad quality content or shitty UX as long as they get their sales number.
its a matter of economics after all, if it is a shitty thing to do but the equation ends up in your favor, then that's it.
Most people won't accept it or agree openly about it, although its true.
Agreed. But it doesn't seem to feel like it. Ignoring the moral mud pit of misinformation against competition, we are theoretically hired because we know how to sell. Win hearts and minds and all that. But when was the last time a client told you "It's your call, this is your area of expertise after all?" – We're hired for our thinking but only used for our time.