STRAT_SCRAPS_v34
never let the map appear more real than the land
Late last week. No newsletter this upcoming Friday. So here’s a midweek Scrat_Scraps to bridge the gap.
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What we make is not ours. We steal it, then we give it away.
HIGHLIGHTED KINDLE TEXT
Via Dave Trott’s The Power of Ignorance
The brief should be the floor, not the ceiling.
Misbehavior is strongly correlated with and responsible for creative thought
It’s our job to upset people. If we don’t rock the boat, we’re invisible.
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From “In the Dust of This Planet: Horror of Philosophy”
The truth about the average human being is that, regardless of what he claims to want, he will avoid the difficult decisions and undesirable tasks
“Heresy is a particular kind of threat – it is not the threat of not believing at all, but the threat of believing in the “wrong” way.
If I were to ever start an agency, “Heretic” is a top contender for a name.
Tangentially, I’ve been keeping a list of good agency names for a while:
ad absurdum // Jaborwock // Necessary Trouble // Summer School // Last day // Love and Distraction // Bits and pieces // Doghouse // Subject matter // Relic // make believe // Your Breed of anarchy // tea time // Plain Sight // Outrageous // 7 lovely Sins
Favorites?
STRAT_SCRAPS
Shout out to Baiba Matisone for sharing her google drive folder of resources.. A much better looking version of the kind of value I hope this newsletter brings. Here are my three favorite of what she shared.
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I like this way of thinking about team communication: Asynchronous working as part of a learning culture (it’s an easier read than the title would suggest).
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CONTROVERSIAL PROVOCATION:
If our job is ultimately to promote the brand that pays us, how come we don’t talk about subterfuge more? We are capable of making our client look good… But we are also capable of making competition look bad, without leaving our fingerprints on it… This feels immoral, but I’d swap that reality for the naked emperor we call digital advertising any day. A true war of perception.
I’m fully expecting little to no agreement here, but just a thought. The more important point behind the provocation is - Are we paid for content production or results?
If the latter, then let’s act like it and go move the damn needle.
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WEEKLY MONSTER
We are indeed paid for results, and that is exactly why no advertiser could give a fuck about misinformation, bad quality content or shitty UX as long as they get their sales number.
its a matter of economics after all, if it is a shitty thing to do but the equation ends up in your favor, then that's it.
Most people won't accept it or agree openly about it, although its true.