A continuation of
The Strategy and Planning Scrapbook

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This newsletter is an attempt to collect relics, trinkets, mementos and inspiration from my digital library as well as the analog world – and share them to make me and my fellow strategists better at the job.

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NOTES:

  1. If you have scraps of your own that you’d like to share, I always appreciate it. you can email me at alex@stratscraps.com

  2. Please don’t sue me, I can’t afford it.

  3. There will absolutely be typos.

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ENDORSEMENT DISCLAIMER

I skim the world for things that seem like they might be useful in a strategist’s line of work.

I see, I save, I share.

I do not always dig.

That means that there is risk that I am sharing work from someone who stole that work from someone else. Or from an individual who has other content or beliefs that don’t align with my own values.

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Curated (stolen) bits and pieces adjacent to advertising. Sometimes accompanied by an original thought. More frequently an opinion or complaint. Also, monsters. There will almost certainly be typos.

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