Perma Resources

many links are broken. please let me know if you find a link that no longer works.

requests welcome.

free (illegal) book torrents 

---

THINGS I MADE

• Library of original work

• Strategy Scrapbook

• What creatives have to say about strategists

• 77 slides to celebrate 100 volumes of the newsletter

• 100 Questions

• The Chrome Dinosaur gives quick Strategy Tips

• Are.na channel

• Google drive folder¹

• Chrome Dino Strategy tips for when your brain has network connectivity issues

THINGS OTHER PEOPLE MADE

WORDS, SLIDES (SHORTISH)

• The Art of Deck Making 

• JWT Planning

• How Not to Plan; 66 ways to screw it up, Les Binet

• How to Fail deck ☜

• Numbers every Marketer should know ☜

• Anatomy of Effectiveness 

• Binet & Field, Greatest Hits (compiled by me)☜

• Judging Creative Ideas

• Creative That Sells

• Digitas - What is Strategy and Why is it Important?

• LSU Strategy Handbook

WORDS ON PAGES (BOOKS)

• Eat Your Greens ☜

• How Brands Grow ☜

• A technique for producing ideas

• 101 things I learned in Advertising School 

• Slideology Book 

• FRESH EGGS & FLYING LESSONS: 70 Small lessons with massive effect for Brands & Marketing

~~~~ TOOLS AND TEMPLATES ~~~~

• The best way for a client to brief an agency

• Discovery Questions 

• The first meeting Worksheet 

• Strategy Kick Off Toolkit 

• Judging Creative Ideas

• A brief template I like

• DIY TOOLKIT (I like this one a lot)

• LSU Guide for growth

• Creative Brief Complete Owner’s Manual

• Framework Factory

• The problem solvers toolkit

---

PEOPLE
coming soon.

• (this is for me, but you are allowed to look)

1.