Perma Resources

free (illegal) book torrents 

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THINGS I MADE

• Strategy Scrapbook

• What creatives have to say about strategists

• 77 slides to celebrate 100 volumes of the newsletter

• 100 Questions

• Strategy ABCs

• The Chrome Dinosaur gives quick Strategy Tips

• Are.na channel

THINGS OTHER PEOPLE MADE

WORDS, SLIDES (SHORTISH)

• The Art of Deck Making 

• The Collected Writings of Stephen King ☜

  • (the OG Planner, not the horror writer, although “On Writing” by the other King is really good IMO)

• JWT Planning

• Ogilvy Guide to Effectiveness

• How to Fail deck ☜

• Numbers every Marketer should know ☜

• Anatomy of Effectiveness 

• Binet & Field, Greatest Hits ☜

• Judging Creative Ideas

• Marketing’s 3 types of value

• What we know about reach and frequency

• Creative That Sells

• Digitas - What is Strategy and Why is it Important?

• How to work with Creatives

• Creative Feedback - Cole

• LSU Strategy Handbook

• Types of Strategy

WORDS ON PAGES (BOOKS)

• Eat Your Greens ☜

• How Brands Grow ☜

• Advertising Theory

• A technique for producing ideas

• Edward deBono - Lateral Thinking

• Haha - Aha! 

  • (Book on how comedians generate insight)

• 101 things I learned in Advertising School 

  • (hit me up for something other than .epub) 

• Slideology Book 

• FRESH EGGS & FLYING LESSONS: 70 Small lessons with massive effect for Brands & Marketing

~~~~ TOOLS AND TEMPLATES ~~~~

• The best way for a client to brief an agency

• Strategy Blueprint

• Project Brief Outline 

• Discovery Questions 

• The first meeting Worksheet 

• Strategy Kick Off Toolkit 

• What Clients Think

• Judging Creative Ideas

• FCB Insight Scorecard

• Brief Evaluation Flowchart

• A brief template I like

• DIY TOOLKIT (I like this one a lot)

• LSU Guide for growth

• Framework Factory

• The problem solvers toolkit

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