5 Comments

Blacksmiths!! I talk about them all the time --

We are like blacksmiths in that we make tools.

We're also like blacksmiths in that we cannot do our job without tools.

This analogy helps me alleviate a lot of the pressure of strategy work.

It's not our job to *know* the answer. It's our job to *know how to find them*.

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Love that last bit. (Also, sometimes doing strategy work feels like repeatedly banging a hammer against an anvil)

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Just came across your newsletter and I’m loving it. Keep up the great work!

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Thank you for your kind words. Much appreciated, Alex.

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Thank you!

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