5 Comments
User's avatar
Janine Perry's avatar

Blacksmiths!! I talk about them all the time --

We are like blacksmiths in that we make tools.

We're also like blacksmiths in that we cannot do our job without tools.

This analogy helps me alleviate a lot of the pressure of strategy work.

It's not our job to *know* the answer. It's our job to *know how to find them*.

Expand full comment
Alex Morris's avatar

Love that last bit. (Also, sometimes doing strategy work feels like repeatedly banging a hammer against an anvil)

Expand full comment
Indxd's avatar

Just came across your newsletter and I’m loving it. Keep up the great work!

Expand full comment
JP Castlin's avatar

Thank you for your kind words. Much appreciated, Alex.

Expand full comment
Alex Morris's avatar

Thank you!

Expand full comment