Personally I can't say I 100% agree with that statement but the point of this whole thing was:
it doesnt matter what we agree or disagree about – this is what creatives think and that is worth considering... (but for the time being, good to remember that was just 1 person's response.
Completely agree. It’s best to meet the team you work with and understand what’s useful for them and adapt how you work/approach the project and vice versa. Much better results.
Slide 184 is causing a lot of angst across advertising and strategy community channels. :D
Personally I can't say I 100% agree with that statement but the point of this whole thing was:
it doesnt matter what we agree or disagree about – this is what creatives think and that is worth considering... (but for the time being, good to remember that was just 1 person's response.
Completely agree. It’s best to meet the team you work with and understand what’s useful for them and adapt how you work/approach the project and vice versa. Much better results.