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Paul Sturrock's avatar

First time reading your newsletter, definitely subscribing.

Curious as to the source for the positioning chart--would like to learn more.

Thanks.

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Alex Morris's avatar

Welcome to the circus. You'll quickly notice that I am really bad about sourcing things in the newsletter. But I will always find source and give credit when people ask or remind me. So here ya go!

https://www.headway.io/blog/using-positioning-as-a-differentiator-when-competitors-have-the-same-features

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Paul Sturrock's avatar

Thanks! Mainly wanted to dig deeper into the post behind the graphic.

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