STRAT_SCRAPS 123
If you fall in a hole, don't dig.
On Tuesday, some impulsive and over confident choices resulted in the loss of my email and the stratscraps.com domain.1
Hours before I headed out on a 2 day trip with a client.
This means that if you emailed me in the last week, I didn’t get it.
I am sorry.
Silver lining I guess is that I have achieved inbox zero for the first time since 2014.
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The worst part is I really wanted to get this out earlier, and open with something way cooler:
I WILL BE SPEAKING AT SXSW NEXT YEAR (IF YOU DO ME A SOLID)
A panel based on the results of the Creatives on Strategy survey is now live on sxsw.com.
The Creatives on Strategy Survey has been fun, but I want the output to be more than a fun set of slides. So I am going to get together with a few folks and host a panel and discussion on what creative needs from strategy that it isn't getting.
I’ll be joined by;
Victoria Gates-Fleming, SVP Creative Strategy, Day One Agency
Heather “McT” McTavish, Executive Creative Director, Virtue
[a to be determined creative]
A huge part of the final selection is community voting.
So yes, I'm going to do the thing where I ask subscribers to do something that will benefit me.
But I like to think we could all benefit from this one.
PLEASE VOTE FOR
Why Are You Here? What Creatives Really Want From Strategy
how?
Create SXSW account
come back and click the link
smash that up arrow for where it says "cast your vote".
THANK YOU!
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OK, back to the unpredictable content you’ve come to expect.
‘The rest of the ad industry is playing a loser’s game’ /
If you haven’t read this yet, you should.
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The Pessimists Archive is a catalog of mass hysteria that is somehow assuring.
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Living large: "Takahashi Method" uses king-sized text as a visual (from a blog dedicated to presentations as a format)
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Anticipation is Culture by newly discovered substack
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dumdums – call me.
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most agencies operate in a state of panicked banality. Good ones often live in calm lunacy. (probs why it never lasts)
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2012 article: Mark Lombardi’s Narrative Structures and Other Mappings of Power Relations – some comms planners I know coulda been artists.
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this is a real text I received this week (from an unknown number)
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this is kinda wild:
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Appropriated from something I found on pinterest (lots of brand strategy references there?)
But the point being that strategy connects the ideal to the real.
WEEKLY MONSTER
Some stuff I’ve made in procreate recently. Stuff on the left is for learning technique, but stuff on the right is the good stuff.
Fun fact: google does not offer customer service, even if you are paying for workspace.
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