STRATSCRAPS_v97
there is a subscription cost to staying out of jail.
I think a lot of us got into advertising because we like to see things get made.
Advertising may not have a net positive impact on the world (understatement of the year), but it was ok because when teams would spitball ideas, there was a chance that one of them might actually happen.
But it seems like things are being made less and less.
We’re stuck in a concept loop. I have written infinitely more “why it works” slides than I have briefs.
Maybe I’m in the wrong corner of the party. Maybe design studios and experiential shops feel differently. Maybe I’m just trying to make up for my regrets about not going to art/design school.
I guess what I’m saying is – if you
work somewhere that makes things, I’d love to chat
If you have any insight into transitioning from creative agency to design/production house, I’d love to chat.
If your job/company works regularly with visual artists or has a product design team… I’d love to chat.
Anyway, here’s the regular programming…
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If your question is about what happens or why something happens, you are asking a qualitative question & need a qualitative method.
If you want to know how much something happens, or how many of something there are, you need a quantitative method.
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The Design Thinking Toolbox. (dropbox download link)
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The idea of lecture vs sermon is cool. Not sure exactly what the different functions would be that are relevant to my average day at work, but just another example that WHERE and HOW you communicate anything is just as important as WHAT is said.
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While we’re doing screenshots, here is one from Baiba Matisone’s Planning Folklore deck – which was great. (linkedin group here)
THIS RIGHT HERE. This is the problem. In an effort to be involved in creative thinking, we pushed our biggest asset out of the process – objective decisions around the role the advertising should play. You know.. the strategy part of things.
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tiptoe away quietly before they let you go loudly.
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questionnaires/testing/research became methodology based rather than question based.
a note to myself, apparently.
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You would have thought it would be my brother to go into advertising. Parents found something he wrote as a kid while cleaning out storage:
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Meanwhile, here’s what I was up to…
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The Cut, via Further&Further. Full article link
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My problem with Substack / monetizing hobbies in general (or most supplemental income streams) is that I don’t like making money by charging individual people.
We pay for so much on a recurring basis. We have so many incremental expenses.
I want to make money via corporations paying me.
Every $ spent on “learning” is money that could gone to art supplies or dinner with a friend. Or a gift for no reason. Or stayed where it was, to accrue interest or pay off the debt that we all silently live underneath.
But I enjoy being paid by companies. That money feels much better in my pocket.
I don’t know what to call this. Upwards capitalism?
There is no conclusion to this thought.
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When you look over a creative persons shoulder, they stop working.
Advertising is a whole industry built on that scenario.
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Screenshot from startupy – a site that has promise.
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WEEKLY MONSTER
Something a little different… a photo I took in highschool that won me some money and awards. Its just a cheap see-through anatomical model of a body.
But when things are looked at in abstraction, they transform into visual prompts rather than objective statements.
But also, things just look cool in black and white.
[and I meant it up top: help me find a gig that doesn’t crush my soul. twitter; @alexmorrisnorth email: alex@stratscraps.com.]
"There is no conclusion to this thought."
I think I've found a new motto.