StratScraps_v85

"You must reduce everything to its most brutal contradiction."

New auto reply for emails

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The word on the street.

Steve Walls had a point recently about the idea of “storytelling” and advertising.

The point being, we aren’t telling stories like we want to believe we are. BUT – we also kind of still are? Or rather, our job is to set up the story that we want to be told.

Because a story is what is happening on the left. But on the right, we’re dropping breadcrumbs so that the story that the public “tells” (to themselves) is the one that we want.

We don’t tell stories, we build reputations. And thats way cooler in my book.

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Bits and Bobs

• Why does there have to be a cultural enemy? Why do we have to be for or against something? (Just because sometimes it helps, doesn’t mean it should be a mandatory part of the process)

• Strategy is about truth and controversy

• The most effective strategists are people who can get an organization to do something.

• Explore, then exploit: Many successful people are like good oil scouts: they spend a lot of time searching for their space, and then they drill deep when they find the right niche

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I’m getting this framed;

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…

I have a suspicion that this is a major factor in the inevitable countless rounds of feedback. Every layer of approval wants to feel like they worked for it a little.

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Replace “history” with “Strategy” and I can’t say he’s totally wrong…

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Voice Memo from midday dog walk:

When was the last time you were treated like the expert in the room? What was it you were the expert on? For me, I feel like it is never the discipline of planning, and if it is an audience group, it’s more being looked at as a drawer for mintel statistics

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From this random presentation I found on Slideshare. (Note to the author– I’ll volunteer my time next time for free if you let me help with visual design)

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Voice Memo from midday dog walk:

I wonder if there is actually an ageism problem in the industry or if people just get wiser and find something better to be doing. It seems like as I move in my 30s, more and more former colleagues are itching to get out of this circus. Myself included if I’m being honest. I was promised absurdity but instead got bureaucracy.

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lol

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Voice Memo from midday dog walk:

We really need to hire more investigative journalists. Strategy feels like a way to get decently paid while still doing journalistic practice… But in reality, it probably would never work out because a journalist tells the truth and that doesn’t always go over so well.

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Voice Memo from midday dog walk:

We need more things in the industry like the space program experiment to put disabled people into space.

This requires some explanation.

I was listening to a Radiolab episode about a recent initiative to get more people with disabilities into space as astronauts. The idea being that space is a place actively NOT designed for how humans have evolved. And who better to understand living in an environment not built for you than those with physical limitations.

They used the example of a fire on the ISS where suddenly visibility was 0. And they did get it out, but it took 15 min. What if someone had been onboard who was used to getting around without the use of sight?

Super cool IMO.

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Anne Enright: Honestly, there is a lot to be said for tooling about all day, looking up recipes and not making them, not bothering to paint the living room and failing to write a novel. In the middle of the messy non-event called your mid-afternoon, you might get something a thought to jot down, a good paragraph, a piece of gossip to text a pal. Boredom is a productive state so long as you don’t let it go sour on you. Try not to confuse the urge to get something done with the idea that you are useless. Try not to confuse the urge to contact someone with the thought that you are unloved. Do the thing or don’t do it. Either is fine.

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