StratScraps_v82
What’s the weirdest thing you noticed today?
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SOME NEWS
Excited to be included in a stacked lineup for the Sweathead Do Together Conference.
Among other things, I’ll be talking about why you should draw on the bathroom walls at your office. Hope to see you there.
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The Liminist
The opposite of the specialist is not the generalist, but the Liminist. Where the generalist picks the low hanging fruit of knowledge, the Liminist operates in the liminal interzones between them.
In a world of disconnected silos stretching vertically into the sky, the Liminist stretches horizontally across them. They function as guides, navigating people across these intersecting planes to comprehend the work and ideas of their unrelated peers.
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I’m starting to realize that every industry has the same process.
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LINKS
Diderot effect- the things we buy define us, and buying something new outside of our norm send us into a consumption spiral.
List of Adhesive tapes. - I really like tape.
List of characters from American Advertising. What happened to mascots? can we bring that back?
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In Roman society, when a general won a war, he was thrown a parade, and essentially king for a day. However, there was a person who had the job to follow the general around and remind them “you are only human. You will probably fail. You are going to die. You do not matter”
We need one of those but in advertising for when we get caught up in debating the dumbest decisions.
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The fact that this was my childhood reading material explains a lot:
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In a world of remote work, print matters more than ever. Employees should be getting monthly packets. Printing costs covered, all presentations mailed as well as presented.
The down side is that work will invade your home even more than it already has.
And the trees…
ok maybe just mail presentations and send occasional things.
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We call them frameworks. But calling them for what they are helps use them appropriately. A gimmick applied well is nothing to be ashamed of.
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This should be every strategist’s (creative agency person really) daily affirmation.
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Reposts;
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WEEKLY MONSTER
