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The most influential paragraph of my entire career:
Creating a life that reflects your values and satisfies your soul is a rare achievement. In a culture that relentlessly promotes avarice and excess as the good life, a person happy doing his own work is usually considered an eccentric, if not a subversive. Ambition is only understood if it’s to rise to the top of some imaginary ladder of success. Someone who takes an undemanding job because it affords him the time to pursue other interests and activities is considered a flake. A person who abandons a career in order to stay home and raise children is considered not to be living up to his potential—as if a job title and salary are the sole measure of human worth. You’ll be told in a hundred ways, some subtle and some not, to keep climbing, and never be satisfied with where you are, who you are, and what you’re doing. There are a million ways to sell yourself out, and I guarantee you’ll hear about them. To invent your own life’s meaning is not easy, but it’s still allowed, and I think you’ll be happier for the trouble.”
—Bill Watterson
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Advertising 101:
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Some Links
The Young Bloods Adventure Guide: One of the better resources I’ve seen re; navigating how to get into the world of strategy and what all that might entail.
What the above has in clarity and primary info, The Strategy Starter pack has in depth. Multitudes more comprehensive than any collection I’ve managed to put together over the years.
On the topic of fundamentals, Mission, Strategy, Tactics is the simplest and often best place to start when working through a problem. Remember the ultimate goal. Here is a breakdown.
Similar, but geared towards freelance, the ever impressive Tom Critchlow on overlapping contexts
A guide to SMART goals. I never liked this framework until I read this. Provides clarity around the shape of a problem.
Disclaimer, I haven’t read these yet:
Strategic thinking is a skill that can be taught
The Beginner’s Guide to Deliberate Practice
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A question I ask daily…
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Something(s) for the managers out there:
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A couple books I haven’t read yet.
Visual Research: An introduction to research methodologies in Graphic Design.
Critical Terms for Media Studies
Play it Away: A Workaholic’s Cure for Anxiety
The Story of Your Life. I’ve shared this before, but this is still one of the best pieces of fiction I’ve ever read. It’s a short story and what the movie “Arrival” was based on.
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WEEKLY MONSTER
a painting I did recently that I’m happy with:
CHEERS FROM CDMX !!!
Gracias Alex : )