STRATSCRAPS_v77
Ads do not need to reflect the target audience. They just need to appeal to them
DALLE AI generated images of “insights”
(pretty indicative of the larger problem that will never be solved via linkedin posts)
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A long time ago, a started writing a personal strategist credo… I clearly had a lot of free time and too much optimism for the industry.
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When presenting: what’s the one thing? When reviewing: take a step back and ask what this is meant to accomplish.
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Stolen from Praveen who lifted from Doc Searls et al.
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two most important takeaways here:
Insights are relational. They only exist in relation to something else. That’s why _______, but ________ is a good starting point.
Insights are only as real as the client sees them. Defining the type of insight through the lens of the client is probably a smart move.
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Hey advertisements:
Don’t try to be like me.
Make me want to be like you.
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A problem that we won’t solve;
Instead of aiming to maximise our impact, we aim to minimise our waste.
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A few things from a really old notes document.
I have no idea what the context is on any of these…
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Most traditions are solutions to forgotten problems.
Focus is repeatedly saying no to almost everything.
What separates creators & consumers isn't the ability to create, but the willingness to publish.
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Slouching is the essence of enlightened mediocrity; the recognition that you’ll live longer overall if you don’t try to be 100% alive all the time. Slouching is a good thing. I attribute many good things in my life to my ability to slouch well.
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the opposite of happiness is boredom.
The opposite of predictability is creepiness.
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Every medium has a unique way of malfunctioning - this is its "degradation signature'
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In the digital realm, form no longer follows function; form illustrates function.
The style enhances the message
Are we sometimes more intrigued by the form than the content?
Or does form have a content all its own?
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In a remote work culture, we should be valuing printed good more. For office / company culture. But also for pitches. Pitch as an unboxing experience.
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Not Heidi Klum breathtaking. A Tyson punch to the solar-plexus breathtaking.
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“The problem with advertising is half of my budget is wasted, I just don’t know what half…”
What percent of water is wasted when watering a lawn? All of it. But it keeps the grass green
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official looking signs with fun copy should be a more common media placement
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A few hot takes from an old notebook:
WEEKLY MONSTER:
look at the lil buddies!