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Curated (stolen) bits and pieces adjacent to advertising. Sometimes accompanied by an original thought. More frequently an opinion or complaint. Also, monsters. There will almost certainly be typos.

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StratScraps_v70

Prehistoric horses had toes. And for some reason thats terrifying

Alex Morris

May 5, 2022

“Portrait of an artist, receiving feedback that the brand campaign should also drive trial”

This may be self indulgent but…

I’m in a book rut. I have a ton downloaded that I think I’d enjoy if it were a paper copy, but I have a hard time reading some things on the kindle/ipad.

So I’m gonna try something out.

I’ve taken pictures of every book I have that I’d be willing to trade. I wrote descriptions for most. Take a look and if there’s a book you’re interested in, either reach out directly or comment on the image with what you’ve got to trade for it. Also feel free to upload image or text blocks of books you’re willing to trade.

I’m open to trading for all sorts of books but here are a few that have especially high trade value for me…

Alchemy by Rory Sutherland ⧉ How not to Plan ⧉ Marshall McLuhan - Culture Is Our Business ⧉⟡ Philosophical Provocations- 55 Short Essays ⧉ Seducing Strangers: The Little Black Book of Advertising Secrets ⧉ Super Thinking - Gabriel Weinberg & Lauren McCann ⧉ William Davies - Nervous States_ Democracy and the Decline of Reason ⧉ Visual Grammar - Christian Leborg ⧉ You may also like: Taste in an age of endless choice - Tom Vanderbilt ⧉ Susan Bell - The Artful Edit:On the Practice of Editing Yourself ⧉ Books that teach you how to draw cartoons.

****

Anyway, on with the show…

This series by Grant McCracken is really good:

Future Watch: an anthropological pov

What if culture is the problem?

In a casual aside, Duke sociologist Keiran Healy offered a simple but terrifying observation. Culture has changed fundamentally. It used to be the ballast of our world. Now it creates chaos. This opens a challenge for those of us who care about culture. (And in this group, I put a great mass of creative professionals: strategists, culture creators, artist…

2 years ago · 6 likes · Grant McCracken

Ideally you want to be alienating four people, and you want six people to love it.

- Adam McKay

“Agencies have decided that consensus matters most - and that the best way to reach consensus is to remove the contentious.”

- Steve Walls, “The Best Agencies Ring to the Sound of Raised Voices”

This is probably one of those things that will inevitably lead to over complication.

But I enjoyed wrapping my head around it.

Even if I don’t know that I agree with every box.

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