STRATSCRAPS_v60
It's just a flying saucer Ed, we gotta go
Volume 60? That’s a lot!
No number is “a lot” without context… Is 4 a lot? $4.00 isn’t very much. 4 murders is way too many.. ///
I had a thought about mentoring while walking and listening to Rachel Mercer and Shann Biglione on The Overthinkers…
Pretty unglamorous metaphor, but the role of a mentor is kind of like being a smooth wall.
Early on, you have no idea how to react to certain events or thoughts. Alone, your experiences are like a ball thrown at a bumpy wall. A mentor brings their own deeper experience, which is the only thing that can smooth that wall out.
Providing contacts or introductions is a thing mentors may do, but not their role. Teaching proactive craft skills is something they may do, but not their role.
A mentor helps you understand whats happening in your work life and how to best move forward.
Or maybe not. I dunno.
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AN OBSERVATION
It seems like nobody wants to fly anymore. I don’t mean on a plane. But like, the longing of free flight (wings, superman style, whatever). The amount of students enrolling in hang gliding, aviation, etc are plummeting.
As author Dave Eggars puts it:
“We finally have jetpacks and no one cares”
The future is here but we don’t want it anymore.
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SPEAKING OF THE FUTURE…
Matt Klein’s Meta Trends Report dropped.
My favorite part- the “Drivers” analysis of each meta trend.
Just for fun, here are all the drivers collected in a word cloud:
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A QUESTION:
Which is more important? The concept or the execution?
Ok, now which of the two is your brief focused on? … Which of the two are considered when reviewing high level creative platforms (i.e. creative concepts)?
hm. Interesting.
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A PREMONITION
“It’s really interesting that Spotify (and podcasts in general) have escaped the dialogue about misinformation.” - Strat Scraps, Jan 18.
Called it.
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Another Klein scrap.
The McNamara fallacy (also known as the quantitative fallacy), named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven.
“Your feedback is based on a fallacy” is a brutal but convincing response than the frequent client request for data.
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Personally, I find 1, 2, 4, 5, and 8 to be the MOST important, but they are all good questions to ask when brief writing.
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OOF
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A PROMPT
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A BROKEN PROMISE
No link for either of the above, because the title/byline is all I read / all I am sharing.
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WEEKLY MONSTER
A couple summers ago, I painted some monsters on my garage in Park Slope.
I’ve since moved, but parents/people from the neighborhood still reach out and ask about buying prints/paintings etc.
Here is one I recently painted for a kid who lives in the neighborhood:
Is it good, from a technical perspective? No, not at all.
Is it fun? Does it make this kid smile? Yea apparently. And thats kinda the point.
Art, just like advertising, is a means, not an end.
Remind your CD/Client/team of that next time you’re caught in the weeds on technical details.