StratScraps_v133

Life is a carnival of disruption

Oct 26, 2023

Monday and Thursday are the same, right?

Things we’re getting too predictable around here anyway.

Truthfully, a lot of this week’s newsletter has been written for a few days now, but I had a couple things come up that I wanted to potentially include.

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Some Updates

Through a media agency partner, I can now officially offer not just media/comm planning – but media buying as well. Website capabilities and details to come.
If you have a media planning project or are simply looking to use up your annual budget, let’s talk.
I will soon have some cool brand identity work to share as well… Where I am going to be stretching from strategy into design services. Looking forward to adding that as an offering as well.
In the meantime, if anyone has deep experience launching venue spaces or boutique hotels, I’d love to chat.

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The Pudding doing it’s thing.

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Front end vs back end strategy.

For a long time I was told I needed to work on my presentations (this is before I learned to have fun with it).

I was told that they needed to “tell a story”

This is broadly helpful, yes. But I think there is a such thing as front end and back end strategy.

A lot of time, people focus on the front end.

one-liners

narratives

up-fronts

Things meant to sell and persuade and inspire.

I like that part of the job, but tend to prefer focusing on the backend.

category implications on how we communicate.

market share and how that informs decisions or tactics or message

consumer touch points and context

things that aren’t inspiring. but that are true and that matter.

Then, you can dress this up to feel like a front end strategy, but not so much that you obscure the points being made.

I’d rather a bullet list than a narrative.

We should all be “full stack” as they say in the dev world… but it is important to know where your strength is. Both have value, just always be clear which one is needed at any given time.

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