I need your help.
I am preparing the “Creatives on Strategy” material for SXSW –among a few other places– and would love more Creative feedback.
(The survey was also recently updated, so ok if you already took it, feel free to do so again)
If you work with creative teams, please send them the link below
and tell them you want to hear from them on how to be a better strategist.
(I’d also be curious to hear when the last time someone asked them that was.)
THE LINK:
https://creativeonstrategy.com/
If you are a creative, just go ahead and take the survey if you have a few minutes.
~on with the show~✶✶✶
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Here’s a cool thing.
I have been invited to be a test “expert” for a service called “astral” basically AI built on my own material. In this case, the entire back catalogue of the newsletter + the scrapbook + the first ~30 responses to the “creatives on Strategy'“ survey.
STRAT_SCRAPS Astral Page
Right now, the answers are a little wonky…
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I’m not entirely sure how I’m going to implement this. They are looking for their early users to eventually experiment with monetizing it – which in my case would simply be charging for access. I don’t think the value is quite there, but curious to hear what you think. Please play around and let me know.
(note: it requires an account creation at the moment)..
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Some pages I scanned from the “Advertising Concept Book” for someone recently.
I may have already shared here. ¯\_(ツ)_/¯
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I’ll be honest, I’ve never been present for a presentation that crushed it across the board. But good to remember that there is so much more than the slides.
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This is kind of how we think about the world when planning/brief writing… but there are really so rarely boxes in the natural/social world.
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New substack rec, which I discovered via this banger of an article:
excerpt:
“But right now I want to tell you what beauty is NOT.
It doesn’t require validation by an institution.
It can’t be manipulated by a corporation.
It doesn’t need or want theory or interpretation.
It’s not mediated through a critic.
Now you can begin to understand why beauty is dangerous. It’s the closest thing to anarchy and liberation in our public lives.Now you can begin to understand why beauty is dangerous. It’s the closest thing to anarchy and liberation in our public lives.
In other words, the future of aesthetics looks more like Tumblr than MOMA.”
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I love it when people respond to something specific that I write. My best thoughts always happen in follow up conversations…
e.g.
Someone wrote to me recently and said';
“So I wonder, if I was being paid to have free time, that guilt would actually make me destroy any attempt at idleness because I would feel the pressure to generate output”
to which I responded:
This is a very good point. It depends on the nature of the deal I suppose. Bc there are so many different types of free time.
1. Professional free time where you are able to follow up with old contacts, write or create something, be “productive” in a work related sense, but with no assignment or deadlines. Just whatever feels right.
2. Life free time; where you take the time you have available to take care of the things that always seems to be needing taking care of. Laundry (so much laundry), cleaning, groceries, cooking – or even just thinking about dinner before it’s actually dinner time. (I also became a parent around the same time I started working freelance from home. I went back to full time, but haven’t been in an office since 2019. Seriously how did everything get done??)
3. Aimless freetime. Walks. Making art. Pursuing hobbies or driving to places just because you can.
There are probably more types than this…
I wonder what all the different “types” of free time are?
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If you like heady nonsense, here is a collection of it that I have been cultivating and recently started transferring to aren.na.
preview:
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People feeling alone in their interests has always been true to a certain extent, but the internet has made it much worse.
via one of my favorite recent articles i’ve read “A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox”
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Strategy’s role in three words:
Clarify
Support
Push
(in this order)
👹 WEEKLY MONSTER 👹
Also, here’s a neat bug: