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Very often Iโll frame things as โways in.โ โฆ I was talking to a CD recently and he couched responses to each โway inโ as a โway out.โ
Totally different frame of reference. I was talking doors. He saw tunnels.
I think Iโm going to use โways outโ from now on. It makes it feel more important to solve โย otherwise youโre stuck inside.
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In the 1920s, the phrase โthe 21st Centuryโ was already pop-ubiquitous. How often do we see the phrase โthe 22nd Centuryโ, now?
โ William Gibson
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From the introduction to โAnarchist Brand Modelingโ by Jan Pลevrรกtil and Andrew Cohen:
It then follows with these 5 principles:
WORTH A READ, REGARDLESS OF POLITICAL/ECONOMIC BELIEFS
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DON'T EXPECT THEM TO LIKE YOUR AVOCADO IF THEY R USED TO EATING CROISSANTS.
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Hereโs the first brief template I ever wrote for a department.
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DONโT BE THIS TEAM:
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Havenโt used yet, but seems like it could be useful: Customer Journey Builder
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Christ can you imagine if you had to do one of those horrid little camp ice breaker dances every time you needed to log into something?
Screen: โMovement is too similar to movements used in the pastโ โฆ
suddenly you have people doing frustrated dance routines just to log into their email.
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Shame probably has a bigger role to play in how ads motivate us than anyone is really willing to admit.
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I think every agency should have their own version of this: Solving Problems the Fallon Way
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WEEKLY MONSTER
I have been on a lamp making kick, which is why, once again, I donโt have a monster to share. But here are some WIP lamps.
Refreshing thoughts and perspective!