🜊
Very often I’ll frame things as “ways in.” … I was talking to a CD recently and he couched responses to each “way in” as a “way out.”
Totally different frame of reference. I was talking doors. He saw tunnels.
I think I’m going to use “ways out” from now on. It makes it feel more important to solve – otherwise you’re stuck inside.
🜊 🜊
🜊 🜊 🜊
In the 1920s, the phrase “the 21st Century” was already pop-ubiquitous. How often do we see the phrase “the 22nd Century”, now?
— William Gibson
🜊 🜊 🜊 🜊
From the introduction to “Anarchist Brand Modeling” by Jan Převrátil and Andrew Cohen:
It then follows with these 5 principles:
WORTH A READ, REGARDLESS OF POLITICAL/ECONOMIC BELIEFS
🜊 🜊 🜊 🜊 🜊
DON'T EXPECT THEM TO LIKE YOUR AVOCADO IF THEY R USED TO EATING CROISSANTS.
🜊 🜊 🜊 🜊 🜊 🜊
🜊 🜊 🜊 🜊 🜊 🜊 🜊
Here’s the first brief template I ever wrote for a department.
🜊 🜊 🜊 🜊 🜊 🜊
DON’T BE THIS TEAM:
🜊 🜊 🜊 🜊 🜊
Haven’t used yet, but seems like it could be useful: Customer Journey Builder
🜊 🜊 🜊 🜊
Christ can you imagine if you had to do one of those horrid little camp ice breaker dances every time you needed to log into something?
Screen: “Movement is too similar to movements used in the past” …
suddenly you have people doing frustrated dance routines just to log into their email.
🜊 🜊 🜊
Shame probably has a bigger role to play in how ads motivate us than anyone is really willing to admit.
🜊 🜊
I think every agency should have their own version of this: Solving Problems the Fallon Way
🜊
WEEKLY MONSTER
I have been on a lamp making kick, which is why, once again, I don’t have a monster to share. But here are some WIP lamps.
Refreshing thoughts and perspective!