“If the hand that feeds you can also wring your neck– you’re a turkey.”
~
It is typically not great form to announce to a few thousand people that you’ve suddenly found yourself unemployed.
But if there’s one thing StratScraps will never be–
it’s professional.
Last week, I was laid off, along with a significant number of others across the company.
~ Yea, typical dad– late to the trend. ~
Anyway, I’m considering freelance and full time – looking for the right fit rather than the right terms of engagement.
If you or someone you know is looking to buy, rent or lease a Strategy brain – I’d love to chat.
alex@stratscraps.com
A quote relevant to my situation:
The absolute inevitability of this cycle reveals a greater truth; That an agency is little more than a temporary vessel for people’s hopes, dreams, and ambitions. It is never forever, and once the castle slips into the sea, all that remains (and therefore all that is important), are the relationships forged and the work put into the world
From a 2019 medium post on Agency Hegemony
“The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.”
“people keep mispronouncing your brand name” is a valid insight that leads to a valid “strategy” – And it absolutely does not require research. or strategy for that matter.
Sometimes it’s simple.
I have noticed that when all the lights are on, people tend to talk about what they are doing – their outer lives. Sitting round in candlelight or firelight, people start to talk about how they are feeling – their inner lives. They speak subjectively, they argue less, there are longer pauses. To sit alone without any electric light is curiously creative. I have my best ideas at dawn or at nightfall, but not if I switch on the lights – then I start thinking about projects, deadlines, demands, and the things that need to be done.
∆ Why I adore the night, by Jeanette Winterson
Especially relevant to me and to STRAT SCRAPS readers…
WEEKLY MONSTER
For my first week of unemployment, I attempted to build my first deck that was made of wood instead of slides. It’s still a work in progress, so here’s a doodle I recently finished: