STRATSCRAPS_98
Does it matter if its true?
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I learned recently that in some languages, the word for “trauma” is defined as a piercing or thorn. Something stuck in your side that causes pain even if gently brushed.
two things;
That is a really great way to think about the meaning of trauma.
Something I’d never considered – It could be really interesting to look to other languages and how they define words/phrases as a way to gain insight for consumer research.
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STUDENT ANALYSIS VIA TUMBLR should be it’s own genre. A recent discovery:
QUOTE:
So I'm reading for an art history class, and Baudrillard is talking about the trends in colour usage from generation to generation (mostly in interior design, but there's definite spillover into fashion, architecture, etc.), and how every new colour movement is a direct rebellion against the previous one, like how the bright colours of the 60s/ 70s were a direct response to the austerity and seriousness of the WWII/postwar era, and how a shift back to organized, moralistic neutrals were a direct rejection of 60s/70s gaudiness, etc., and that all makes sense, people find their parent's style tacky, sure
But he goes on to observe how we've now been stuck in a lull of pasty tones and naturalistic finishes for some time, and I'm thinking yes, he's so right, but that's weird, because its been hanging around for so long, like what is it rebelling against anymore? What is it answering to? Well all I had to do was be patient because lo and behold, Baudrillard provides the following sentence, which caused me to completely wig out:
"..except of course, for the spheres of advertising and commerce, where colour's power to corrupt enjoys full rein"
And I'm like ooohhhhHHHHHH, so this colourless minimalist wasteland of a design principle:
Is maybe hanging on so stubbornly because this corporate hellscape:
is assaulting all of our eyes, inside and outside of our homes, every waking second, and is tainting the very concept of colour into something we can't relax around in our living spaces.
END FUCKING QUOTE.
It’s important to be honest about the reach and influence our industry has over society. Not in an intentional or nefarious way – But advertising impacts society the way waste run off impacts an ecosystem. The product is produced for some, but the build up of by-product impacts all of us.
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thought leadership never works when it starts with the goal of creating thought leadership
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Outside = What’s an outsider’s POV?
Other Side = What’s the contradictory tension?
Dark Side = What’s the malicious angle?
Back Side = What’s the devious twist?
Goddamnit I wish I remember where I pulled this from. Fantastic way to approach research.
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Research as a practice means you aren’t seeing things through someone else’s agenda.
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"Creativity is just connecting things.
When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
It seemed obvious to them after a while."
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Same applies to strategy.
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PROCESS IS A SHAPE, NOT A PATH.
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A while ago I said I was going to try and show some appreciation to someone/something every week. Which of course I then haven’t done since. But this week I have been struck by a few examples of people taking time and making material for strangers.
Baiba Matisone regularly puts out an incredible amount of free resources, knowledge and most importantly a sharp point of view. Planning is better for having you. Case in point.
Jason Kottke – who I have never met but kottke.org is a goldmine of interesting and he’s been doing it for 25 years.
Jennifer m. Chang for creating the incredible Strategy Starter Pack.
Everyone who has emailed me to offer resources and insight into design studios, consulting, research and more. Thank you.
WEEKLY MONSTER
Here’s a subscribe button. The Captain said I had to.