Today I was on a client Zoom with their external research agency. At the end, I asked “when was the last time you were wrong about anything?”
And thats how I proved to my client they are using research in the wrong ways.
-Rob Campbell
PIRATE(D) READINGS
Haven’t read any of what I’m sharing today, so just going to provide covers + links
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QUOTE/ARTICLE/QUOTE/ARTICLE
“When analytic thought, the knife, is applied to experience, something is always killed in the process.”
Hot take: I think more planners need to think like this..
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Jon Schultz’s Booklet - self serving as he used some of the scrapbook
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“The best minds of my generation are thinking about how to make people click ads.”
—Jeff Hammerbacher
Fuck yea we are.
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How Public 5 Pandemic Mistakes We Keep Repeating The Atlantic.
Good insight into human behavior and why it’s important to give your audience credit.
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Our brain is not designed to make us happy. Our brain is designed to keep us alive.
Always remember that. Your brain isn’t always on your side in all things.
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I like the idea of defining different problems in different ways. And I especially like the idea of Wicked Problems
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You show respect by fighting. / To let up insults the opponent.
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Another way to say “short term” but more damning. We think too short term b
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“Our eyes move in quick, sharp jumps, with short periods of stillness in between. The jumps are called saccades (about seven to nine letters at a time) and the moments of stillness are called fixations (about 250 milliseconds long). During the saccades, we can’t see anything—we’re essentially blind—but the movements are so fast that we don’t even realize they’re happening. Our eyes look forward during most of the saccades, but they look backward 10 to 15 percent of the time, rereading letters and word.”
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“To overcome imposter syndrome, have confidence in your depth of curiosity rather than your expertise.”
SCRNSHOTS
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STRATSCRAPS
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