Disclaimer: I don’t proof read these. For me this is fun, and proofreading is not fun. However, I was informed (by my wife) that my last newsletter was especially bad for typos. My bad.
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Productivity is for robots
PIRATE READINGS FOR PIRATE PLANNERS
CREATIVITY INC.
What I’ll be reading over the next couple weeks, thanks to a recommendation by my boss’s boss’s boss. (I’m super skeptical of business books about creativity, but after hearing how it’s formatted as a series of anecdotes, I pulled the trigger and downloaded. link (.mobi)
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STRATEGY NOTEBOOK; TOOLS FOR CHANGE
A cool book from the 70’s on different ways to approach different problems. The most helpful element of it honestly is probably the segmentation of the different types of problems and their respective solutions (rather than the descriptions of the solutions themselves). Link (.pdf)
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A BURGLAR’S GUIDE TO THE CITY
Very much looking forward to reading this one. I’ll often reference how a good insight should change how you see something. The way a skateboarder sees a staircase as a potential set. Imagine seeing that way looking at every building in the city. Link (.epub)
ARTICLE EXERPTS
No, I mean that it can be helpful, at the early stages of a project, to get a completely naive perspective. The view of someone who doesn't know (or care) about all the technical details. Someone who might not even use the category. Someone who might say something a bit silly—that you can then pick out and turn into something clever.
Full Article: Why Amateurs Sometimes Beat Experts
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Geoffrey Crowther, the Editor of the Economist from 1938 to 1956 was renowned for giving young journalists a particular piece of advice: ‘Simplify, then exaggerate.’
This sentiment should certainly resonate with advertising people. Ours is a craft that at its heart has two skills: we must first distil and compress a brand’s essential truth, reduce it to its most compelling core; and then we must amplify and expand on that truth, express it with irresistible force.
Full article: ‘Simplify, Then Exaggerate’: Why I Lost the Election for Juke Box Rep
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The notion that design can do some of the fame-building that is normally advertising’s remit has gained a little traction, but probably not as much as it should.
Full Article: Design deserves the same status as advertising in marketers’ plans
STRAT SCRAPS
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