“When you know the names of different types of trees, you look at the trees more”
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“Peter Singer, a professor of bioethics at Princeton, recently announced their plans to set up a publication, The Journal of Controversial Ideas, in which scholars can anonymously publish papers that are too controversial to safely put their names on. The journal is expected to be published this year, and nobody knows what’s going to be in it, but it’s already garnered two Guardian opinion pieces attacking it. So many opinion pieces, and so few opinions!” via Kissick in crfashionbook
(I love this idea).
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PIRATE READING FOR PIRATE PLANNERS
“This book will teach you to write better” Neville Medhora: Writing is a huge part of our job. Maybe more than it should be. At least 50%. So get better at it. “Write Visually” is my fav piece of advice. (Although I learned that from Trott first). (dropbox)
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I’ve included Victore’s other book “Feck Purfunction” which is probably more relevant, but this is where so much of my visual style comes from. (And David Carson). Worth a peruse if you like chaotic visual design (try styling a deck like this and watch everyone lose their minds (dropbox)
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“The Big Ass Book of Crafts” Just for fun. You’re stuck at home. Try making something new. (dropbox)
ARTICLES
Some good ones this week.
Not really an article, but a nice thread of copywriting advice (link)
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Ritson Breaks down the core tenets of Planning. (link) “This may be bad news for a lot of people, but you cannot have a ‘digital strategy’ or a ‘media strategy’ or ‘Facebook strategy’ in any real sense of the words. There is just a brand strategy, which then feeds the tactical choices that follow it.”
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“Don’t tear down Chesterton’s Fence” A new term for a familiar concept. (link)
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Rob Campbell talks about Rick Rubin to remind us of the importance of personal taste in our industry. (link)
SCREENSHOTS WITH LIGHT COMMENTARY
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