STRATSCRAPS v194

I have new things to say and none of them are in this email.

Hi. Thanks for your patience. Your table is ready now.

Took a bit longer to get this out because there are a few things I wanted to write about, mention, share. But it was holding me up. so here’s some stuff that is more scrap, less strat.

also, no magazine cover art this time because I have to get back to work. ¯\_(ツ)_/¯

a thought;

We often feel that process stifles or dictates the outcome. But the function of a process is the exact opposite. You can either work based on process or outcome. A process is meant to ensure that you don’t land in the same place every time. A process is a formula to be applied, while a defined deliverable is solving for the answer you already have.

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the thing is, reading the article, nothing he says in wrong. But also a huge part of it is the fact that everything is in house. The need for strategy is largely because the creative team isn’t up to speed on the brand or bc the client doesnt have a clear vision of how to show up in the world. Neither is a problem at Liquid death’s in house team.

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Admittedly I know very little about basketball but I made this for some reason.

The abstract is more valuable than the specifics I imagine.

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Corners of the Internet Database. Have I shared this before? cant remember, but worth the risk.

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A slide I made 5 or so years ago:

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Sometimes you look back at notes and accidentally spark an existential crisis.

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Idea vs Execution

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We are often better at critiquing and improving than at starting from scratch.

What if we briefed team in this way?

“Find an ad campaign to use as a starting point, then reconstruct it to fit our objectives. Redress as needed to obscure the original source.”

I have a hunch the average outcome would be overall stronger than the “from scratch” process.

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I love this so much

the “habitat” for every entry is “roadsides”

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“You can be relevant as hell and still be boring as fuck” - Martin Weigel

Relevance might be just as toxic and damaging of a word as insight

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The real cycle of life:

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Deliver a word doc version of the slides. here is what has been decided, what we presented, and what needs to happen coming out.

(a note I took once?)

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The agency approach to most things is a technical-debt production line.

The Long-Term Consequences of Quick Wins

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Something I’ve seen a bit of and really like: public work in progress versions of a book. be it google docs or blog posts, there is something really interesting about this.

Less Unstrategic

Tom’ Critchlow’s Creative Independent

I started something similar but havent made any progress since last time I shared. So You Want to Do Some Strategy

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WEEKLY MONSTER

Here is a PDF of some collages I made while living in NY.

some collages from a while back.