I have never received so many replies so fast as I did last week after stating “I don’t acknowledge culture when doing 4Cs organized research/thinking.”
So I put together some thoughts.
Could it have just been in the newsletter? sure. but that didn’t seem as much fun. And this way I was able to include a few other things related to the topic.
So – for those of you who asked, see the above.
For those of you who didn’t.. carry on.
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Brutal Simplicity.
Cut back until it hurts.
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This whole newsletter/the scrapbook started because I thought strategy on the whole was becoming too abstract and inaccessible.
There are a number of minds out there trying to similar work.
One of the most consistently valuable of these has been Baiba Matisone.
So when she reached out and asked if I’d potentially be interested in promoting her latest Strategy Hackathon, I said absolutely.
I do not know much about this event, I didn’t participate in last years and likely won’t have time this year. But if Baiba is putting it together, I feel pretty comfortable saying it is going to be worth considering.
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know who your leaders are. Managers can be leaders, but it’s harder. try to build both into a team.
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Big Little Problems.
I listened to a This american Life about the creation of the mental health emergency hotline. The show was largely about the difficulty in picking the music to play when you’re put on hold.
these are the types of problems that come up in creative campaign work a lot. A little decision – but also a really big one.
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Really into the idea of spatial internet.
What would it look like if you could browse through stratscrap volumes like a gallery or grocery store rather than the default of a feed? Feeds are designed to be pushed at you. Gardens are designed to be visited and enjoyed. The later sounds better to me.
A good read here. and here.
*had a conversation with someone over at Miro recently about how to intentionally misuse a platform like that to accomplish the above.
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Dave Trott taught me (and continues to remind me) how to write clearly and with impact. The most recent post of his is great and he’s moved all his previously paywalled posts (from campaign, Adweek, etc) to his blog where you can access for free.
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From Will Larson’s “Notes on The Crux” (by Richard Rumelt) on his Irrational Exuberance blog.
“Challenge-based strategy is reasoning forward from your current problems to identify actions that will address those challenges Constraint-based strategy is defining guiding policies that help everyone within your organization to understand how to craft appropriate actions of their own that are in alignment with the other decisions being made concurrently by other individuals in the same organization”
Important distinction. We need to do more of the latter.
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WEEKLY MONSTER
Another for the accidental photo series