Here’s a free idea that will probably get you written up in one of the trade publications: On your next new business pitch, use Cameo to get a celebrity’s thoughts on your campaign idea. Use that video in the pitch as a “why it works” section.
(Assuming the celebrity likes it. If not, pick another or actually listen and refine the campaign accordingly).
PIRATE BOOKS
Re-shares to a few of my favs
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Book: Alchemy, The dark art of creating magic (link)
Author: Rory Sutherland
Quote: My problem with Marxism is that it makes too much sense.
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Book: The Golden Age of Advertising, the 70’s (link)
Author: ¯\_(ツ)_/¯
Quote: “Winston tastes like a cigarette should” “you mean ‘as a cigarette should’?” “What do you want, good grammar or good taste?”
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Book: Feck Perfunction (link)
Author: James Victore
Quote: “Every job—especially every creative job—has two parts, an Objective and a Subjective. The Objective is to satisfy the commercial request: sell the product, attract customers, do what’s asked of you, get the job done. The Subjective is the much more engaging—but often left out—ingredient of play.”
SCRAPS
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not wrong…
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This might be my favorite brief format yet.
shout out Praveen for the share.
SCRAPS
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