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Read this whole article by Trott.. But here’s an excerpt
We are each exposed to around 2,000 advertising messages a day – we can’t even notice them all, much less remember them all.
Of that number, 4% is remembered positively, 7% is remembered negatively, 89% isn’t noticed or remembered.
So our job, if we’re doing it properly, is to be in the 4%
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"each time we lend credibility to brand purpose as a concept, another corporate sociopath gets their wings.”
- From Nick Asbury’s article “Purpose wins. Who loses?” which was rightfully named Only Dead Fish, July Post of the Month. Too good a quote to not include.
But for real, if I could never work on a social good or purpose driven project again, I’d likely have less fantasies about leaving the industry.
Also a fantastic quote: “The idealism of every age is the cover story for its greatest heist.”
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If there were an activist group called “Advertisers against an Ad Supported Internet” I’d probably join.
The Internet’s Original Sin from the Atlantic explores the topic. (my only question is – in a capitalist system, how does it not become something that becomes increasingly inaccessible to those with lower means? Already so much online requires privilege of some sort… IMO, it should be a public utility like water (although our government would surely screw that up.. not to mention the privacy implications. Screw it. Let's burn it all down and start over).
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A thought: would you be down for an industry hiring model that took from professional sports?
What if we were hired like football players. Contracts for set periods of time.. Non competes, and an open assumption that when a contract was up, you would shop around the best offer?
PIRATE BOOKS
Went on a download spree this week. Here are 3. More to come.
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Can’t vouch for any of these, but they all are on the “to read” list.
SCREENSHOTS
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STRAT_SCRAPS
A few scraps lifted from “Asking For Trouble” – Jon Cohen’s new book that I actually paid for and encourage others to do the same.