Shout out Kunal for this weeks Subject line.
Shout out to moving into a new house for my missed past week or so.
///
An oldie but a goodie. Rives’ TEDx talk on the 4am mystery. a masterclass in presenting, writing, narrative building, etc.
NOTES
Mandatory Read: Financial Analysis for Marketers
///
First ok Adweek headline I’ve seen in a while…
///
an email from a friend who works in digital marketing:
A question for you based on your experience...When a company hires a strategist (internal FTE or external contributor/agency), what does that strategist do and when do they do it that provides the most value on that investment?
I think it’s easy to forget how small a piece of the whole our little niche is. Advertising is a sliver of the pie. And most people don’t know how to eat it.
SCRAPS
///
There’s a metaphor/lesson here somewhere…
///
///
///
The reason you don’t see more photos like this is not because nobody was goofy in the past. They were told “hold still” so it didn’t end up blurry– they were capturing the moment after all.
But I’d argue the moment is far more immortal in this instance because this particular clown decided to mess around.
Kinda like advertising. Do we want the crisp picture that is technically as accurate as possible? Or do we want the blurry photo that makes you feel like you were there?
///
Don’t feel guilty about taking your chill time. And make sure the ratio is defined by bursts of intensity rather than burst of chill.
///
///
A book:
“Firsts: The Origin of Everyday Things That Changed the World” (PDF)