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From a Research tools and resources proposal I wrote. If I had to choose between: GWI/Simmons/WARC/Statista/any other platform, or the above, it would be time every time.
PIRATE(ED) READINGS
fuck it.
Here is every planning book I currently have a copy of. I will likely discontinue this portion of the newsletter as I’m running out of things to share. Instead, I’ll intermittently share new things of worth rather than finding things to download for the newsletter.
[Knowledge is the only commodity that increases in value by giving it away.]
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STRAT EPHERMA
Plus ça change, plus c’est la même chose has always meant that the constant novelty and flux of modern life is all superficial show, that the underlying essences endure unchanged.
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“It’s a little like helping top athletes to get that extra 2-3% boost in their performance, to make sure they are closer to the trophy they aim to win. That’s a good agency point of differentiation
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“Victory comes from finding opportunities in problems.” – Sun Tzu
(there is no new thinking. Study the past)
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No intentions. Just incentives
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STRAT SCRAPS
Three pages of questions to ask yourself/things to consider when kicking off a brief or working on a problem. all three pages here
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I had the best Planning discipline conversation this week. A convo about theory, practice, resources of knowledge, the problems with the industry, and more.
And it was with a Creative Director.. If we don’t