It shouldn’t come as surprise that I’ve always loved print as a medium. So the following thought is possibly biased…
There has been a lot of talk around how to build office culture in a WFH world. My response would be to utilize the mail constantly. Mail out company updates put together by a designer. Start an office print zine. For big reviews of work, send around pre-reads or the deck (sorry trees). Give people something physical.
Following that line of thought– pitches. New biz pitches actually have the potentially to be fucking rad. What if the whole pitch was set up as an unboxing experience? Zoom is for conversation. Let them hold the thing that they are reacting to.
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Genuine question: if you had to do it all over again, would you have gone into advertising? Give me a simple yes or no if you’re so inclined.
BOOKS
Two books this week. Both are HIGHLY recommended as print versions.
“The Bed of Procrustes: Philosophical and Practical Aphorisms” by Nassim Nicholas Taleb. This is where the subject line of this week’s email came from. A few other great ones:
“In a disagreement, the middle ground is least likely to be correct”
“Corollary to Moore’s Law: Every 10 years, collective wisdom degrades by half.”
“Every Angel is an asshole somewhere. Every asshole is an angel somewhere”
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“CUL-TURE” by Rian Hughes. I have no idea why I had never heard of this book. It is most similar to the book “Probes” (David Carson’s stylization of Mcluhan quotes) or The Art of Looking Sideways. But it is embedded with secret messages, and every page “links” to a select set of other pages via page number footnotes.
I’m not gonna link to a digital copy because this book only works in print. Also I don’t know that a digital version exists.
SCRAPS
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A timely tidbit after my hot take last week on the over hype of DTC brands LINK
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WEEKLY MONSTER
(you gotta scroll)