Interrogate your assumptions.
Anyway, Let’s Begin
A realization I had on a walk this morning: The ability to believe in myths is the single biggest trait that differentiates humans from any other animal.
We were able to convince each other to leave the familiar and explore the beyond because of our ability to create myths.
But it’s likely to be beliefs in myths that destroys us too, isn’t it?
Which pairs nicely with this quote…
Both supplemental and antithetical
A Few nice quotes from Eon Pritchard’s “Where did it all go wrong” (great read)
Why it’s ok to wander from the brief:
20% of bees ignore the information about where food is is fly off at random.
They bring food home far less of the time, but when they do, it pays off the misses.
Let creative wander. Put out work ideas that fail. Approach branding like an investment portfolio. Fund 10 startups betting on one to hit.
The Role of Advertising
The group of people were shown a set of characters left for a week and came back and shown a bunch of people and they could not remember which were the ones they’d seen before. But when asked to select which they liked better, they overwhelmingly chose the ones they’d already seen
We’re fucked.
I don’t know where this string of thoughts is going but I just need to get them to paper…
Fuck Elon Musk and the idea that one person can own what has essentially become the a centralized tool for media to disseminate information (not new, but new levels of blatant).
The concept of free speech needs to be redefined in the mass media era.
I’m allowed to say whatever I want. Until it starts killing people.
The majority of twitter conversation re; the Amber Heard/Johnny Depp trial has been found to be bots trying to control the narrative.
We’ve known about bots and their ability to manipulate narratives/opinions and kind of collectively decided not to do anything about it.
Musk has used this same tactic to manipulate stock prices.
The news about Netflix raising prices was propagated by a series of articles paid for by Paramount+
Astroturfing is a giant threat that we don’t seem to talk about a lot.
what does mass media/free speech look like in a world where there is no centralized source of information?
Maybe this is the beginning of the great filter. Maybe the traits of evolution that lead to human level thought are the same traits that prevent a species from advancing far enough to travel space on any significant scale.
Fun stuff.
Anyway, back to advertising stuff…
It isn’t a bad thing to post rationalize. In fact it’s often good. The best ideas could not have been arrived at through a linear process.
Which is why:
To be creative you can’t know where you’re going.
The brief isn’t a destination.
It is a way to think as you explore the wilderness.
Weekly Monster
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