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A few really great chats so far as I continue gathering material for scrapbook v2.
See below for a few unattributed quotes/notes from my conversations.“I always prefer briefing a problem over a proposition”
“Take a brief. Take out the ask. What are they trying to do?”
Write a brief as “here are the first 4 things I, the strategist thought of for creative.” – Their job is to come up with something better.
“Creative only thinks about 1 brief at a time. Make it yours.”
“Bring a fresh point of view or don’t bother at all”
LOTS more to come obviously, but thought I’d share a few of my fav tidbits I’ve written down over the past few days.///
A follow up to last week’s note re; category specific effectiveness. Thank you Lexie for sharing this.
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A few links:
So you want to be a planner (Here’s what it means to be a useful one at Ogilvy Africa)
“A clear, well thought-out, well-written post is less likely to receive a reply than a shitty, moronic, badly mistaken post, because it leaves less to be said. A really full and comprehensive post may even appear to bring the conversation to a screeching halt.”
via Eponymous Laws Part I: Laws of the Internet
The 10 Laws of Human Communication
The first meeting: free worksheet
The pitch Kit (pitch evaluation worksheet) (this is missing a few crucial tidbit IMO… currently working on my own version)
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This is kind of fun: the very first ever draft of what would later become the scrapbook
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See also, Wiio’s Laws (the first of which is: “Communication usually fails, except by accident”)
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A paragraph I read recently (from an interview with Chuck Klosterman on his latest book)
I’m getting the sense it’s going to be the last decade. What I mean by that is that it’s the last ten-year calendar span that seems to have immutable values, and immutable old fashions, and immutable ideas that make it seem separate from the period that it came previously.
I think we are now more in a period of perpetual now where the difference between 2009 and 2019 seems almost impossible to perceive outside of discussions about politics. Politics is the only place that still seems to have these demarcations of change. Culturally, it does seem to be that there’s an unexpected deceleration of culture which is just mindblowing, because throughout this last half of the 20th century, and especially in the ’90s, we talked about the acceleration of culture constantly.
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“If you look around stores and magazines and watch tV , it does not feel as though many people are having much fun.”
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Everyone you will ever meet knows something you don’t -Bill Nye
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"I don't really like water *reaches for champagne* fish fornicate in it"
-my grandmother (yes actually)
WEEKLY MONSTER
