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Ready for a hard pill to swallow?
However you define them, imagine they are no longer allowed to be a part of the brief. How much does the brief change?
I’d argue it gets better to be honest.
Insights are just a performative way to show how you arrived at a decision.
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A recycled point I found in a draft print book I was working on;
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a thought that likely I should have arrived at earlier…
Done right, async work can be an incredibly efficient and better way of working.
Not because it allows people to work on their own schedule, but because it forces the habits we should have been practicing in office.
e.g.
"the purpose of this document is... It will be used by _______, in order to _________."
or
"Before we review the work, on a single page here is what you saw last time, the feedback you gave (in writing) and the adjustments we made that you're about to see"
or
"the purpose of this meeting is...”
"the reason we're doing this is....”
“Please prepare for the meeting by....”
Not having a chance to voice things over leaves nothing up to interpretation.
The less obvious, but most important point;
The biggest benefit of doing things this way isn't specific to the meeting attendees or to the client reviewing the work....
The biggest benefit goes to the person forced to do the write ups.
everything gets better once you can answer "the purpose of this doc is…" in a sentence.
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my favorite thing is when software messes up so bad it becomes art.
(Pulled from a photo I took of a page that had the following;
Ethos: Who the hell are you?
Pathos: I just want to feel something.
Logos: You’re making sense for once.
and a bunch of other stuff obviously.
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Its one or the other. Which one defines your daily existence?
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Some links
shout out
for the share of the below image sourced from this other substack about types of attention. Worth a read.
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Another banger from Ed Tsue: “be ready to quit”
And to spoil the reveal…
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nobody titles like Weigel
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I came across this post on craigslist:
I don’t know the connection to strategy, but I am pretty sure there is one.
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some truly unnecessary venn diagram visualizations:
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full PDF download of “Visual Research” a book that is way cooler than you might guess.
WEEKLY MONSTERS
Some sketchbook pages. Including one that was painted over by the 3 year old then drawn on again by me.
Insight could easily be the approach or angle you bring to the work.