It’s less relevant now, but for a long time, I thought it would be cool to have pitch code. Hand signals or other visual cues that communicate some of the things that anyone in a pitch scenario has found themselves screaming in their head. “Let’s move on” “Lets push back” “leave it for now” “let the client speak” etc.
Related to pitching, I saw a hot take this week:
It has always been an assumed truth everywhere I’ve been that the creative lead should present the creative work. But it’s true, the best creative folk I’ve worked with are rarely the best at selling work in… While not every account or agency can send the president, it does raise the question of who is the best person to sell the work, not the best person to explain it.
“It’s a redundant phrase, “internet culture.” The internet is culture at scale; it has been for about two decades now.”
This is kind of what advertising is. We make the disposable and unnoticed appear interesting.
I had an interesting debate with myself the other day… Is advertising a trade or a profession?
I think it sits somewhere in the middle depending on what department you’re in. I certainly didn’t go to school for it. But there IS specialized knowledge that at the very least Strategists/Planners need to know. Creative definitely sits more on the trade side.
a thought I had: “A strong brand has a niche audience. But a mass brand has a mass audience. The two are incompatible”
In retrospect, I disagree with that thought of mine. It may actually be easier for a big brand to be a strong brand. BUT only if it maintains a sense of who it is –and more importantly– is not for.
What’s the weirdest thing you noticed today?
Try and make a habit of asking yourself that. It changes the way you experience being in public.
Speaking of being in public, this is a fun way to go for a walk
https://wanderprompts.com/
I think things would be better if we thought of insights as always being plural.
I have a keynote doc called “mocks.key” Here are some screenshots:
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Shareholder based capitalism and creativity are fundamentally at odds.
(Done right, advertising should challenge the way things are.)
WEEKLY MONSTER
There are lots of flaws with the “gig economy” but lots of cool elements as well.
I paid someone $5 to turn a monster doodle into a 3D model that I can now use to practice learning the software without having to start with a blank page.
My doodle:
The 3D Image:
