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A few random thoughts, which may or may not all be connected further on:
By trying to define โwhat is artโ weโve killed the ability to put art into anything.
Art isnโt at odds with Science. Or Business. Art, Science and Business are systems of evaluation and design.
If I were to say โletโs approach this scientificallyโ or โapproach this like a businessโ โ most would be pretty clear on what I meant.
Weโve tried to define art based on the output, rather than the process. โLetโs approach this artisticallyโ would essentially mean โletโs make this look goodโ which of course is entirely subjective.
What if we defined โArt as sublimationโ โ i.e. โArt is the elevation of an idea or an object to the sublimeโ
Art is elevating a part of daily life.
Isnโt that what strategy is too?
A sub discipline of this broader definition of art?
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the above was sparked by listening to something about Psychoanalysis and Aesthetics.
A related quote:
โThe main reason to study philosophy is to develop your ownโ
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No Context Screenshot from my notes:
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The freelancerโs dilemma:
โA hyper effective schedule designed to maximize productivity is in fact, more likely to distract you from whatโs important than help you discover it.โ
Rob Walkerโs โThe Art of Noticingโ
ยปยปยป
Downtime at an agency is inevitable. And a great time to look sideways and discover the types of things that will assist in the future.
But when any time spent not working or booking work translates directly to lowering your earning potential, it can be hard to make that time. Especially if you insist on doing all of it during the hours your family is not home.
To be honest, without this newsletter, I donโt think Iโd have sufficient motivation to โwasteโ time with exploration or un-focused link binges.
But Iโd be worse for it.
If you charge people money for creative thinking, please โ find the time to get lost down rabbit holes.
Hereโs a good place to start:
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Matrices are a strong contender for a 4Cs replacement IMO. Harder to just mindlessly fill in.
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Canโt remember if I ever shared this:
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Hereโs an article about โDark Patternsโ in design.
Dark patterns, the tricks websites use to make you say yes, explained
So maybe Strategy is Artโs Dark Patterns?
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Downloads:
Brief Lessons in Rule Breaking
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ART AND WEEKLY MONSTER
And artist to follow:
I like because it challenges the assumptions of โartist = individualโ and โart is distinct from design/type etc.โ
Their non type based work is even cooler IMO tho.
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Epilogue:
I promised a story about paid partnerships. Maybe next week. This already got kinda copy heavy.
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The self plug:
Wanna hire me? You should.
Shoot me an email at alex@stratscraps.com