Strat Scraps_v105
Everything is hilarious and nothing is real.
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I just got a book in the mail that made me happy in so many ways.
First off: it looks really cool. then you open it and the illustration throughout is fucking incredible (art by Maria Contreras)
But also, it contains some of the simplest and clearest explanations of what Advertising is and isn’t.
It is technically for those going into the Creative Dept, but it is just as valuable for us nerds.
Let me be clear – This is not a paid promotional thing
But I do know the guys.
And they created a promo code just for me :)
Use the code “STRATSCRAPS” for an arbitrary 16% off.
(I’ve got an anecdote about paid promotions I’ll share next week).
¿¿¿¿¿¿¿¿¿¿¿¿
Look. I’m guilty of seeking the short cut as well. But you gotta put in the work.
Don’t read the research summary, read the report. Don’t just look for the answers, explore the question. Spark notes are great to pass exams, but clients aren’t paying us to take tests.
I truly believe every project should start with a “Silent reading day”
No meetings. No making of anything. Light note taking and highlighting at most. Just a day to read. And not have to explain to anyone what rabbit hole you fell down.
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Wikipedia is criminally under appreciated.
⚰︎☔︎☀︎☔︎☀︎☔︎☀︎☔︎☀︎☔︎☀︎☔︎☀︎☔︎☀︎☔︎☀︎⚰︎
✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎✍︎
This is why I write this. Well, a big part of why.
Via the Startupy manifesto. A weird site with random collections of thought.
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Growth at all costs, am I right?
⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎⚖︎
In 2015, the ex-Chairman of BBH London, Jim Carroll recalled his realisation 32 years earlier that aerodynamic tests had begun to make all cars look alike:
“Some of you will recall the day in 1983 when we woke up and noticed that the cars all looked the same. There was a simple explanation. They’d all been through the same wind tunnel. We nodded assent at the evident improvement in fuel efficiency, but we could not escape a weary sigh of disappointment. Modern life is rubbish.”
From “Murrell’s “Age of Average”
👹👹👹👹👹👹👹👹
WEEKLY MONSTER
I’m gonna branch out. There is so much good art out there, but so few people can answer the question “who is your favorite artist right now?”
So I’m gonna sometimes include something I made. Mostly to hold myself accountable to create.
And sometimes I’m going to include cool art I’ve come across and think people should know about.
Here’s an artist who makes shit I wish I could make:
And here’s one of the latest things I made:
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NEED STRATEGY SUPPORT?
Let’s work together.
I am especially good at;
Working with creative to ensure effectiveness and talkability
Launching products
Portfolio Strategy
My time is booking up, but I still have time available coming up.
Let’s chat.
alex@stratscraps.com
or, read more at alexmorris.co