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I was going back through a few old notes and found a few things…
A note I took at some point. No idea what it means, but I find the phrase hilarious.
I also came across a digital note titled “Manifesto/Credo” – Again, I don’t remember the context, but I think I was trying to work out and reconcile some personal/industry beliefs. Anyway, would be an interesting exercise.
I love…
I believe…
here’s what I know for sure
observations
- common misconceptions/fallacies
I am committed to…
Most things can be figured out with time. But most things don't have clean answers
The importance of generating an emotional response
Embrace unpredictability
There are no absolutes
Not related to anything industry related, but a fun collection superstitions that exist pertaining to cemeteries ( DROPBOX ) ///
Honestly the spark notes or wiki summary are probably equally helpful, but I read this right before graduating college a decade ago and it helped me exist as a functional human in the professional world. ( Dropbox ) ///
The only book about advertising I’ve ever read that genuinely changed the way I work AND does not include any superfluous information. It’s probably 80 pages max. ( dropbox ) ///
Very recently acquired, but figured I’d share because I have heard great things. ( dropbox )
Loss aversion is a really interesting concept that has such power over behavior but doesn’t seem to be referenced nearly as much as one would expect. ///
Yet for some reason, target audience and personas take up so much more of our time than nearly anything else that falls into our realm of responsibility. IMHO, you can have a banger strategy without really mentioning audience beyond the basics. ///
My sole new years resolution is to not use industry jargon no matter the context. (Only one I disagree with is “Next Steps”) ///
I agree with the sentiment, but the problem is risk aversion within client organizations– VCs are in it for the long term. CMOs and brand managers don’t plan on still being at the same company in the next 4 years.
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Problem is, when I just show the last three slides, nobody buys it. We need to get our credibility back as an industry.