STRAATEGY_SCRAAPS v180

I was going to be a Neo-Deconstructivist but mom wouldn't let me

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Choosing where to play.

IMO this is the most underused approach when thinking about creative strategy and advertising.

Read up on it if you aren’t familiar.

Like most content this week, I have more to say, but am choosing to publish rather than complete every thought.

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New note template for client presentations:

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pretty sure I’ve shared before. But worth the reminder

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Playgrounds over process.

I stumbled across this little write up:

Playgrounds over Paths

Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequential set of steps towards a desired outcome.

Within complex systems, these paths often lack the flexibility to adapt to emergent conditions - users acting outside the "designed boundaries".

Instead of designing explicit paths, APD is oriented towards the design of playgrounds - limited spaces where the boundaries are defined by the mechanics of the system. Within these playgrounds, desire paths will naturally form based on different factors: cost, convenience, bounded rationality, etc.

In this context they are talking about designing user flows. Advocating for thinking about how users may act in non linear ways.

But I think there is something here relevant to the idea of process too.

In an agency setting, we think a lot about process. But there are some contradictions here. Most would agree that users are non linear. We often tear down the marketing funnel for being inadequate and overly linear in a world of infinite touch points. We think about campaigns as ecosystems rather than sequences.

But we seem incapable of letting go of linear when it comes to internal process.

I am going to think more on the matter, but the question I have in my mind now is “how can the agency “process” be more of a playground rather than a path? How do we set up parameters rather than sequences?

limited spaces where the boundaries are defined by the mechanics of the system. Within these playgrounds, desire paths will naturally form based on different factors: cost, convenience, bounded rationality, etc.

What does this look like when applied to the context of creative planning and development?

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R1 Creative reviews

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an unfinished thought

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I have a lot of thoughts on this. Vil – promise I’ll get back to you. but your initial thoughts are the right ones.

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a screenshot from a random website I found:

I’ll be honest I haven’t read much of this. But from what I have read, I low key love it. It is the ugliest possible way someone could have shared thinking on the internet. but they acknowledge as much and carry on anyway. When it comes to self publishing, it is easy to wait until things look and sound professional. But thats a trap. Above is a screenshot of my favorite blurb (from what I have read), and for those with more free time / better time management than me, here is the full text.

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The start of a thought I haven’t had time to finish:

There are many technologies that are a net negative for humanity, but are eagerly adopted for the sake of individual benefit. Social media is rotting society, but for many, abstaining meant giving up the ability to easily stay in touch with friends and family.  With AI, there are many ways it decays the fabric of reality and social structures, but businesses and individuals dont want to "lose out" on the benefits everyone else is getting. 

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related…

subsequently related

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A freelancer’s 4 quadrants of value:

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Weekly Monster

Nothing this week :(