Half Baked Thoughts Do we serve our client’s interests or the brands? In theory it’s so simple… Hubbard has developed for analyzing and making any decision, which he calls Applied Information Economics. The basic steps of AIE are as follows: Define a decision problem and relevant…
If it can’t be simple, its wrong.
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Being a really good planner is an occupational hazard
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We’re more concerned with being informed rather than well read.
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an exuberant riot
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Computers are useless - all they can give you are answers
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Prehistoric horses had toes. And for some reason thats terrifying
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Every opinion is built on an assumption.
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