strat*scraps_v152

secret goods

~01~

Something Old:

(speaking of “old” » A search engine that returns oldest results first: https://www.oldestsearch.com/)

~02~

Something New:

this is a fascinating concept. Essentially replacing your computer’s trash with a shared network accessible to others. I throw so little away already, I’m not sure I’d contribute much, but I’m too curious what types of things will be shared.

~~~

the above makes me think about the idea of what “public space” looks like on the internet… Not as in anyone can see, but as in a place that can be crowded or empty. A place where you can run into people you know or interact with others who are there at the same time.

We actually experience this already with Google Docs. When people share public google docs, and you can see how many anonymous armadillos (or whatever) are also in that doc at the moment.

But I don’t think we appreciate how unique of an experience that is on the internet. (Chat platforms don’t count. that is like a meet up where the intent is communicating with others)

A few other examples that already exist:

• I’ve shared this before, but frog chorus is a website where every visitor in that moment is reflected by a frog in the pond. clicking on your frog causes it to croak (to ribbit?), which is seen and heard by everyone else in the pond with you.

• Also, in a similar vein (but not identical), this amazing website where anyone can write anything on an infinite canvas.

It doesn’t work on the mass web. but on the tiny internet, it is so nice to encounter others or the evidence they were there.

~03~

~04~

I would like to shift from blurb to self fulfillment – allowing me to make the packaging more fun, include little surprises and hopefully a reduction in cost as blurb takes a cut.

To mitigate some risk, would you buy a physical version of the scrapbook for $30? It would be a bit shorter (I’d likely cut the “blank pages at the end” and a few of the template slides at the end that are less helpful to have in print).

~05~

“A utopia of experimental fuckaroundery”

~06~

~07~

At a former agency, we used to have a client onboarding workshop called “what if” – which I thought at first was just a way to have fun with the clients.

But (“What if” + constraint) is a super powerful tool for thought.

~08~

This reminded me of how we often approach creative reviews. Except things are even less favorable to the team showing creative work, because at least a film in theaters in a finished piece of work, instead of a raw idea.

WHEN REVIEWING WORK, THINK IN THEMES.

Let the CD worry about plot holes.

~09~

“It’s frustrating feeling like you are always waiting for someone to say yes”

another flash of empathy for creative teams… I saw this somewhere this week and realized that there is a whole dept defined by this feeling. (A whole industry I suppose)

~10~

Nice graphic about the work around the work via Dave Stewart’s “The Work is Never Just The Work.. which we all know in our hearts, but its nice to see it unpacked and proven on paper.

~11~

Strategy is the methodology.

Creative is the method.

~13~ (yes I skipped 12)

We’ve created a world where everything we do is part of a waterfall of tasks.

life is a todo list that only gets longer.

Work on ideas, not tasks.

paraphrased from pathwright article on the nature of a Lab being separate from any sort of planned roadmap.

screenshot:

~14~

Fictional brand archive

~15~

“Directory of Strange Information”
(“13 things that do not make sense” is a personal fav)

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WEEKLY MOMSTER

While it’s not my favorite, this week’s monster is being shared for two reasons.

1. it’s the only thing I’ve really made in the last week.

2. I find the intentional misuse of digital features fascinating. It would make me happy if you shared other examples. a@alexmorris.co

p.s. happy almost mothers day to all the moms out there.
(hi mom, hi mom to my daughter. love you both.)¹

1. now I don’t have to get you a card!